Using social media in a B2B setting requires marketers to use techniques that promote individual employees. Listed below are some of the most effective techniques.
| Social Media Tactic | Description | Key Benefits |
|---|---|---|
| Employee Blogs | Each employee uses their Working Blog™ to establish credibility and trust with prospects and customers |
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| Intelligent Call Scheduling™ | Provides and efficient and measurable way to schedule key interactions with an employee |
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| Video Introduction | Staff member records a one minute video clip introducing him/herself to the world |
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| Rich Media | Use Flash and animated PowerPoint slideshows to educate prospects about your products |
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| Webinars | Allow key employees to promote their expertise to a wide audience |
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