SOMARUS, Inc.

William Hooper
Vice President of Sales

• Industry Expertise: Hardware
  
• Key Accounts: Dell, Sony, Salesforce, Nokia, Sprint
• Languages: English
• Education: MBA University of Rochester, BA Cornell
  
• Major Responsibilities: Pre-Sales Support, Contract Negotiation, Major Accounts
  
• Weekly Webinar: N/A
  
• Current Affiliations: Somarus, Inc. (since 1789), AMA, Toastmasters, PGA
  
• Past Affiliations: IBM, Xerox, Tandem
  

Francis Lewis
National Account Manager

• Industry Expertise: Industrial Engineering
  
• Key Accounts: Chevron, Smart Electronics,Gallagher, Flynn & Co
• Languages: German, English
• Education: BS Perdue University
  
• Major Responsibilities: Pre-Sales Support, Product Demos, Process Design
  
• Weekly Webinar: Using Social Media to Reduce Sales Cycles
  
• Current Affiliations: Somarus, Inc. (since 1789),  American Institute of Engineering, Dolphin Club
  
• Past Affiliations: C Engineering, Caterpillar
  

Carter Braxton
National Account Manager

• Industry Expertise: Life Sciences, Bio-Tech
  
• Key Accounts: NG Pharma LTD, AIM, Bayer, Roche
  
• Languages: Spanish, English
• Education: BS UC Davis
  
• Major Responsibilities: Pre-Sales Support, Product Demos, Large Corporate
  
• Weekly Webinar: Web B2B Social Sales Models
  
• Current Affiliations: Somarus, Inc. (since 1789), American Marketing Assn, Sierra Club, Commonwealth Club
  
• Past Affiliations: US Dept of Agriculture, Genetek
  

Button Gwinnett
Client Success Manager

• Industry Expertise: Financial Services, Legal, Acounting
  
• Key Accounts: Silicon Bank, Industrial Supply LTD, AIG
  
• Languages: Italian, Spanish, English
• Education: BS UCLA
• Major Responsibilities: Pre-Sales Support, Product Demos, UI Design, Process Design, SEO, SEM
  
• Weekly Webinar: Effective use of social markers in B2B settings
• Current Affiliations: Somarus, Inc. (since 1789),  American Marketing Assn, eBig, San Francisco SEO Club
• Past Affiliations: Wells Fargo, Arthur Anderson, Townsend & Crew
  

Josiah Bartlett
National Account Manager

• Industry Expertise: OEM Hardware Sales, Hi-Tech
  
• Key Accounts: Apple, SAP, Intelivision, Sun Microsystems
• Languages: German, English, French
• Education: MBA University of Chicago, BA Columbia University
• Major Responsibilities: Pre-Sales Support, Product Demos, Complex RFP Responses, Large Corporate Accounts
• Weekly Webinar: How to Implement and Maintain Effective Executive Blogs
• Current Affiliations: Somarus, Inc. (since 1789),  American Marketing Assn, San Francisco Chamber of Commerce, Bay Area Cycling Assn, San Francisco Sailing Assn
• Past Affiliations: Intel Micro, Inc., AMD

Our versatile Account Management Staff are here to assist you in learning how to leverage social marketing techniques to grow your business. You may use the information below to learn more about our staff. To immediately book a call with any staff member click on his/her Intlelligent Call Scheduling (ICS) icon.

Josiah Bartlett National Account Manager ICS SKYPE EMAIL WEB MEET Bio-JB

Button Gwinnett Customer Success Manager ICS SKYPE EMAIL WEB MEET Bio

Carter Braxton National Account Manager ICS SKYPE EMAIL WEB MEET Bio

Francis Lewis National Account Manager ICS SKYPE EMAIL WEB MEET Bio

William Hooper Vice President   Sales ICS SKYPE EMAIL WEB MEET Bio

Online appointment scheduling for Personal Services

Want to learn more about an individual.  Check out their LinkedIn profile. But for marketers concerned about brand identity, customer retention, and sales staff turnover, LinkedIn can be a nightmare.

How much control do you have about your staff’s listings on social networking sites such as LinkedIn?  Do you really want prospective or current customers to find out about your staff on LinkedIn?  And perhaps start using LinkedIn to communicate with your employees. How do you feel about having your competition target current and past employees? What happens when the employee leaves?

You can improve brand awareness, customer retention, and minimize staff turnover issues by taking a few easy steps. Think about:

• Creating a landing page or blog for each public facing employee. This not only helps your web visibility, but also gives you complete control over content. Add a “learn about our staff” button at appropriate places in your website.
• Include a clause in your standard employment agreement or policy that states what the employee can publicly post about his/her position with your firm during and after their employment with your firm.
• Make sure you control and edit your company profile on LinkedIn and other popular social media sites.
• Keep your employees’ LinkedIn information about their position with your firm to a minimum and make sure the employee directs visitors to your website to learn more about their position with your firm.

Following the above steps, not only ensures your brand positioning, but also turns social media sites into a marketing channel. It may also have the additional benefit of ensuring employees leave on good terms.

Using social media in a B2B setting requires marketers to use techniques that promote individual employees.  Listed below are some of the most effective techniques.

Time management, efficiency, and establishing trust are critical elements in closing a sale. Your company is probably using the old-fashioned traditional method of processing sales inquiries. Compare the two methods. The Social Marketing method is quicker, more efficient, and has the higher probability of closing the deal.