A B2B social media or marketing strategy is not just about creating content. It's also about leveraging your staff's social markers and making your staff visible on the web. The classic mistake B2B marketers not familiar with social media make is that social media marketing is about people, not companies. If you employ a social media component in your B2B marketing strategy then you need to remember that you are promoting your staff and not your company when working on the tactical elements of the social media strategy.
So how does promoting your staff translate into more sales?
Your sales, marketing, and excutive staff represent a major source of marketing muscle. By making your staff visible on the web via social networks such as LinkedIn or by providing company sponsored individual blogs you can open up a major new marketing and sales channel.
